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Greater Philadelphia Cultural Alliance releases Groupofminds mobile app...
In the summer of 2010, The Greater Philadelphia Cultural Alliance commissioned Groupofminds to research mobile app development firms in an effort to identify mobile app vendors making significant...
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Arts discount-ticketing strategies: what to avoid and why — part 2
This isn't really a live ad, just a screenshot for decoration. Had you going there for a second! In my last post, I spent some time talking about advance sales and discount ticketing strategies, as...
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My picks for the top 50 tweets of the Americans for the Arts (AFTA) 2011...
I wasn’t able to attend the Americans for the Arts (AFTA) conference this year, but I did get to participate in the next best thing: following the conversation on Twitter. Lots of great discussion and...
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How to hold a (successful) “tweet seats” event in the theater
I highly recommend #intermissiontweets on a Friday nightWhether you are a firm believer, casually interested, or crazy-never-in-my-theater against, “Tweet Seats,” are being experimented with at venues...
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Siri, what’s playing at the San Francisco Symphony tonight?
Siri, what’s playing at the San Francisco Symphony tonight? You’ve come to the right place, Siri user! Tonight at the Symphony: Katharine Hanrahan Open Rehearsal: Esa-Pekka Salonen and Leila Josefowicz...
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Strategy discovery: use Apple’s Siri to help patrons find your arts...
I recently got the new iPhone 4S. One of the most interesting features of the new iPhone 4S is “Siri,” the phone’s digital assistant. Siri is pretty amazing, and I feel that she represents the “next...
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You’ve got the new arts technology, make sure you have the behavior change
As an arts marketing and technology guy, I get asked about tech a lot. I help people choose online ticketing systems, new website content management systems, email marketing software — if it is online...
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Thoughts on the psychology of social media
Institutions don’t talk, passionate people who work there do. By Ron Evans There is a lot of content on the web on “how to create stronger social media connections.” A simple Google or Bing search will...
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Arts Patrons: Mobile Preferences | 2012 update to ongoing longitudinal study
What are arts patrons doing with their mobile devices? What are their feelings about mobile devices at arts and cultural events? What devices are they using, and what information do they want? Download...
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What arts and cultural groups can learn from Five Guys
I’m a strong believer that arts and cultural organizations should explore the practices of for-profit companies, and assimilate what works. Take the popular burger chain Five Guys. I heard about Five...
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Arts marketing micro-experiments: testing response to an “audio actor bio”
I often tell arts groups that “every marketing thing you do should be some sort of experiment.” If you’re sending out an email, do an A/B test of subject lines to find out what works better. Study what...
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Experiments in surveying arts audiences via tablets
Ron Evans, Principal of Group of Minds, talks about his experiments with surveying arts audiences via tablets and puts the call out for arts organizations interested in partnering on additional...
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Thoughts on the Explorer Edition of Google Glass and the arts
City Lights’ marketing director, Rebecca Wallace, trying out Google Glass After years of controversy and slow-burn marketing, Google has retired the Explorer Edition of Google Glass. In their blog...
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